CV

Download CV here.

Education

• Ph.D. in Marketing, Drexel University, 2024 (expected)
• M.S. in Economics, Purdue University, 2019
• B.S. in Economics, Brigham Young University, 2017

Work experience

• Apr. 2018 - Aug. 2019: Research Assistant
  • Brigham Young University
  • Advisor: Dr. Jeff Dotson

Technical Skills

• Programming Languages
  • R, Python, Stan

Research

A Bayesian Dynamic Linear Model for Brand Equity

An Empirical Generalization of the Effects of Category Captainship

Teaching

MKTG 201: Introduction to Marketing Management

MKTG 367: Data-Driven Digital Marketing

Presentations

• A Bayesian Dynamic Linear Model for Brand Equity-Marketing Science Conference, June 2022 and June 2023
• A Bayesian Dynamic Linear Model for Brand Equity-Invited Talk at Brigham Young University, March 2023

Honors and Awards

• Dragon Doctoral Fellowship, Drexel University, 2019 - present
• Outstanding Ph.D. Student Instructor Award, Winter 2023
• Teck-Kah Lim Graduate Student Domestic Travel Subsidy Award, Spring 2023